Bastian Solutions
  • Indianapolis, IN, USA
  • Full Time
  • Marketing/E-Commerce

The Website Specialist / Graphic Designer plays an important role in all aspects of Bastian Solutions' marketing and e-business efforts. This role will report directly to the Director of Marketing and e-Business, work closely with the Assistant Marketing Manager and be responsible for working closely with all departments to ensure the Bastian Solutions marketing and e-business goals are met. 

The Website Specialist / Graphic Designer will work with a team of designers, developers and content creators to ensure Bastian Solutions' website, printed / digital literature and media offers the best information and experience for our customers. Additionally, the Website Specialist / Graphic Designer will be responsible for helping drive the Bastian Solutions branding experience consistently across all forms of media.

Bastian Solutions marketing and e-business objectives require the use of multiple media outlets, software, third-party resources and more. This position will support efforts in all of these areas through web design, graphic design, content development and maintenance, and search engine optimization.

Superior Performance Objectives:

  • Produce new leads and subsequent orders initiated through website marketing efforts
  • Help develop and evolve the Bastian Solutions marketing and e-business plan
  • Educate customers, through digital media and print campaigns, on Bastian Solutions' core competencies
  • Increase web traffic, social media follows, and email database through design, campaigns, data gathering, and consistent messaging.
  • Assist in designing and creating superior quality Bastian Solutions marketing materials (newsletters, brochures, product videos, case studies, product/service catalogs, emails, social media campaigns) that exceed that of our competition 
  • Complete assigned annual marketing and e-business goals and meet deadline

 

Qualifications:

  • Bachelor's degree in Computer Graphics, Visual Communications Design, Business, Marketing, or similar degree
  • Demonstrated command of industry best practices and techniques in web design, user experience design, graphic design, and search engine optimization
  • Demonstrated experience with editing web pages using CSS and HTML, knowledge of Javascript, C#, PHP, SQL, ASP.NET a plus
  • Experience using web content management systems. Experience with Sitefinity/Telerik a plus
  • Strong knowledge of Adobe programs and other web applications
    • Photoshop, InDesign, Illustrator, Premier, After Effects, Dreamweaver, 3D Studio Max and Final Cut Pro a plus
    • Proficient using Google Analytics
    • Proficient in Microsoft Office, including Word, PowerPoint, Excel
    • Excellent customer service skills a must
    • Strong aptitude for industrial automation technology
    • Photography and videography skills a plus
    • Technical writing for industry literature, functional specification documents and user experience design a plus

Essential Responsibilities:

  • Graphic Design – Print / web material including but not limited to:
    • Web Page Design
    • User Experience Design for E-Commerce Store and other web applications
      • Online Shopping Experience
      • Market trends in online shopping for the material handling industry
      • Customer Portal
      • Product page design and product video design
  • Brochures
  • Posters
  • Signs
  • Emails
  • Social Media Campaigns
  • Banner ads
  • Website maintenance
    • Create graphics, banners and landing pages
    • Create wireframes, user interfaces, and comp designs
    • Design layout and templates for maximum usability and focus on user experience 
    • Create user interfaces, using front-end code in HTML, CSS, JQuery, and JavaScript to interface with backend code 
    • Use advanced CSS techniques in order to solve design issues
    • Use the web content management system in order to edit/create pages, assist partner departments with adding/editing content in the CMS 
    • Give expert design advice on projects, make recommendations for improving web sites
    • E-Commerce Strategy
      • Aid in developing and implementing Bastian Solutions' e-business strategy, which includes but is not limited to:
        • Overall online shopping experience
        • User Experience Design
        • SEO optimization
        • Google Analytics & AdWords tracking and analysis
        • Communication with development team
        • Marketing Strategy
          • Aid in developing and implementing Bastian Solutions' marketing strategy, which includes but is not limited to:
            • Brand recognition
            • Style guides
            • Competitive analysis
            • Content development
            • Media planning
            • Target markets
            • Customer personas
            • Research
              • Gathering information regarding technologies, services, and solutions.
                • Work with multiple departments
                • Work with vendors
                • Work with third-party resources



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Bastian Solutions

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